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Our Tidal Journey

Discovering the rythm of ocean for over two decades

Our Story

In 1981, the Aslan brothers founded their business in London with a simple vision: to share their passion for the freshest, highest-quality seafood. Over the decades, their unwavering commitment to excellence has led them to supply countless fish markets throughout the city, forging strong relationships with both trusted suppliers and loyal customers.

Today, the Aslan name stands as a symbol of quality, reliability, and authenticity in the seafood world. From humble beginnings to becoming a well-respected brand, they’ve earned the confidence of customers who know they’re getting the finest catch, every time.

As we look ahead to the future, we remain dedicated to upholding these values—serving outstanding seafood and delivering a truly exceptional experience, day after day. Thank you for being part of our journey, and here’s to many more years of sharing our love for the very best the sea has to offer.

Our Mission

Our mission is to deliver the freshest, most flavorful fish while safeguarding our oceans for future generations. By partnering with trusted suppliers who practice sustainable fishing and respect marine life, we ensure that every catch supports healthy fish populations and ethical standards. aOur vision is to become Amsterdam’s most trusted and preferred fish supplier. By sourcing responsibly, delivering exceptional freshness and quality, and providing attentive, personalized service, we set a new standard in the industry. We aim to inspire complete confidence in every customer, ensuring they always receive the very best the sea has to offer.We’re committed to upholding these values, offering our customers quality seafood that’s as good for the planet as it is for the palate.

Our Vision

Our vision is to become London's most trusted and preferred fish supplier. By sourcing responsibly, delivering exceptional freshness and quality, and providing attentive, personalized service, we set a new standard in the industry. We aim to inspire complete confidence in every customer, ensuring they always receive the very best the sea has to offer.

Our Values

Quality: We carefully select only the freshest seafood and handle it with the utmost care, ensuring that every product meets our high standards for taste and texture.

Trust: We believe in honest, long-term relationships built through consistent quality, transparent communication, and meeting our customers’ expectations every time.

Sustainability: We support responsible fishing practices that protect marine life, ensuring a healthy ocean and abundant seafood for future generations.

Customer Satisfaction: We listen closely to our customers’ needs, provide personalized service, and promptly address any concerns, always aiming to exceed their expectations.

Our Team

With a dedicated team of 18 employees, we start our workday at 2:00 AM to ensure timely, early morning deliveries of the freshest seafood. This commitment to trust, quality, and reliability has fostered long-lasting customer relationships while continually attracting new ones.

Thank you for choosing us. We look forward to providing you with the best possible service!